semrush.com 74 B
🛡️ SEO 58 🤖 GEO 84 ⚡ Perf 65 🏗️ Arch 87

semrush.com — Global SEODiff Score 74/100

semrush.com
📊

semrush.com achieves a 79/100 on the AI-Crawler Reality Index, reflecting above-average readiness for AI-driven discovery. Compared to other infrastructure sites (avg score: 57), semrush.com performs above the benchmark, suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. The token bloat ratio sits at a lean 3.6×, meaning the ratio of code to visible content is efficient — crawlers spend their token budget on actual information. Minimal structured data (1 block) limits the site's ability to communicate entity relationships to AI systems. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

74
B — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (58) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 27 snapshots
Feb 22 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than semrush.com?
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🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)58 × 0.25 = 14.5
🤖 AI Readiness / GEO (40% weight)84 × 0.40 = 33.6
⚡ Performance (20% weight)65 × 0.20 = 13.0
🏗️ Architecture & Trust (15% weight)87 × 0.15 = 13.0
Weighted sum = 14.5 + 33.6 + 13.0 + 13.0
Global SEODiff Score = 74 (B)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
63
Structure
avg 35
42
Schema
avg 9
50
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.2%
Rank #2218
+9 pts
Gap
AI (ACRI)
Top 9%
Score 79/100

semrush.com shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why semrush.com ranks here

Tech stackCustom / Proprietary
RenderingSSR
Schema coverage1 blocks
Token bloat3.6×

Fastest improvements

  • You’re already in decent shape — the next moat is monitoring drift over time.
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

58/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

59 chars
Good length

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

114 chars
Too short

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 7
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.semrush.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Semrush: Your Unfair Advantage for Growing Brand Visibility
  • ✓ og:description — Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

84/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
semrush.com
65
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 63/100 — Good
Structured Elements 125 elements (125 lists, 0 rows, 0 headers)
Total Words1052
Raw Density11.9%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

74
AI Extractability
Low
Crawl Cost
None
Blocklist Risk
Extractability74/100 — AI models can easily extract answers from this page
Crawl CostLow (30/100) — efficient for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

27%
🗑️ 73%
Useful Content (41.8 KB)Bloat (107.1 KB)
Token Bloat Ratio3.6× — Lean

Multimodal Readiness

Visual Context67% Optimized for Vision
Image Alt Coverage34 / 51 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

35 Entropy
Poor Token Bloat: High
Noise Ratio: 71.9% · SNR: 0.39 · Signal: 10694 / Noise: 27427 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of semrush.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
⚠ SEMANTIC VOID
Target Audience
⚠ SEMANTIC VOID
Pricing Model
⚠ SEMANTIC VOID
🏆 Competitive Moat
SEMANTIC VOID
📊 Content Depth
1/10
Analyzed by SEODiff AI · 2026-02-27

🔧 Tech Stack

AI-Readiness Score50/100
Servernginx
CDN
HTTP Status200
Load Time628 ms
Raw HTML Size148.9 KB
Visible Text Size41.8 KB

Performance & Speed

65/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

628 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

884
DOM nodes
149 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → no-cache
  • ✗ CDN cache status
  • ✗ CDN detected

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

87/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.semrush.com/sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

97
internal links
8
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 65/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for semrush.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/semrush.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=semrush.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1009 pages · Deep-10

Homepage ACRI
65
Single-page score
-1
Consistent readability
Δ delta
Site-Wide ACRI
65
Avg across 1009 pages · Range 0–82
Topical Cohesion
7%
Topical Drift
TF-IDF cosine similarity
Total Words
2329145
Avg Bloat
29.0×
RAG Fractures [?]
1003
⚠️
1003 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 1003 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://www.semrush.com/blog/ai-seo/
10 Ways to Use AI for SEO (+Benefits, Challenges & Costs)
pricing 82 9.2× 5441 ⚠️ RAG Fracture
https://www.semrush.com/blog/linkedin-analytics/
Complete Guide to LinkedIn Analytics for Success in 2025
pricing 82 9.2× 4987 ⚠️ RAG Fracture
https://www.semrush.com/blog/video-marketing/
Video Marketing: The Ultimate Guide for 2025
pricing 79 9.0× 8508 ⚠️ RAG Fracture
https://www.semrush.com/blog/ecommerce-website/
What Is an Ecommerce Website? A Complete Guide for 2025
pricing 79 9.9× 5536 ⚠️ RAG Fracture
https://www.semrush.com/blog/seo-interview-questions/
62 SEO Interview Questions + Example Answers
pricing 79 8.9× 6448 ⚠️ RAG Fracture
https://www.semrush.com/blog/chatgpt-prompts/
234 ChatGPT Prompts (& How to Write Your Own)
pricing 79 6.6× 12280 ⚠️ RAG Fracture
https://www.semrush.com/blog/location-page-seo/
Location Page SEO: How to Create Optimized Location Pages
pricing 74 18.2× 2422 ⚠️ RAG Fracture
https://www.semrush.com/blog/video-seo/
Video SEO: How to Get Your Videos Ranked on Google [2024]
pricing 74 19.0× 2147 ⚠️ RAG Fracture
https://www.semrush.com/blog/ai-search-trust-signals/
AI Search Trust Signals: The Practical Audit (2026 Guide)
pricing 74 18.4× 2185 ⚠️ RAG Fracture
https://www.semrush.com/blog/benefits-chatgpt/
15 Benefits of ChatGPT (+8 Disadvantages)
pricing 72 12.4× 3831 ⚠️ RAG Fracture
https://www.semrush.com/blog/what-is-a-pr-agency/
What Does a PR Agency Do? How PR Can Help Businesses
pricing 72 12.5× 3154 ⚠️ RAG Fracture
https://www.semrush.com/blog/youtube-seo-study/
YouTube SEO Study
pricing 72 12.9× 3280 ⚠️ RAG Fracture
https://www.semrush.com/blog/seo-specialist/
What Is an SEO Specialist and How to Become One
pricing 72 13.8× 3181 ⚠️ RAG Fracture
https://www.semrush.com/blog/reddit-seo/
Reddit SEO: 5-Step Guide to Search Engine & AI Visibility
pricing 72 13.1× 3511 ⚠️ RAG Fracture
https://www.semrush.com/blog/marketing-budget/
How to Create a Marketing Budget in 9 Steps (+ Free Template)
pricing 72 12.7× 4095 ⚠️ RAG Fracture
https://www.semrush.com/blog/tofu-mofu-bofu-a-practical-guide-to-the-conversion-funnel/
ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel
pricing 72 13.9× 3194 ⚠️ RAG Fracture
https://www.semrush.com/blog/top-marketing-conferences-to-attend/
Top Marketing Conferences to Attend in 2025
pricing 72 13.1× 3407 ⚠️ RAG Fracture
https://www.semrush.com/blog/seo-goals/
How to Align Business and SEO Goals for Long-Term Success
pricing 72 12.7× 4073 ⚠️ RAG Fracture
https://www.semrush.com/blog/market-research-tools/
11 Best Market Research Tools: Features & Pricing
pricing 72 13.0× 3917 ⚠️ RAG Fracture
https://www.semrush.com/blog/digital-marketing-agency-pricing/
Digital Marketing Agency Pricing: Are You Charging Enough for Your Services?
pricing 72 11.9× 3154 ⚠️ RAG Fracture
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 500 70 0% 15.9× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 1009 pages
linkedin.com ×1003
prowly.com ×1003
facebook.com ×1003
youtube.com ×1002
investors.semrush.com ×1002
careers.semrush.com ×1002
instagram.com ×1001
seoquake.com ×1001
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/semrush.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to semrush.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
semrush.com (this site) 65 79 Custom / Proprietary 3.6× 1
kondela.hu 86 93 Custom / Proprietary 3.1× 4 Compare →
insuranceyet.com 86 87 Custom / Proprietary 4.9× 4 Compare →
melbourneschool.com 86 87 Custom / Proprietary 5.0× 4 Compare →
kruizinga.nl 87 93 Custom / Proprietary 3.0× 5 Compare →
safescan.com 86 87 Custom / Proprietary 1.9× 5 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite semrush.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

A 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

26
Homepage ACRI
47
Inner Avg ACRI
-21
ACRI Delta
40%
Homepage Ghost
59%
Inner Avg Ghost
6
Drift Score [?]
Worst Inner Pages
58 80% pricing https://semrush.com/blog
51 60% pricing https://www.semrush.com/blog/how-to-optimize-images-for-seo/
51 60% pricing https://www.semrush.com/blog/does-nap-consistency-matter-for-local-seo/
🛡️

E-E-A-T Trust Signals

C 45/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Named leadership: Semrush Team, Semrush Team, Semrush Team
Address: 123 Main St
🔗

Citation Profile

22 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

234
Total Links
22
Unique Domains
15.6
Avg/Page
9%
Diversity
linkedin.com seoquake.com facebook.com instagram.com x.com investors.semrush.com careers.semrush.com youtube.com prowly.com fr.semrush.com
🏘️ Outbound Neighborhood Trust Avg Trust: 46.0

AI trust scores for the domains semrush.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to semrush.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Semrush",
  "url": "https://semrush.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://semrush.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Semrush?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Semrush does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Semrush work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Semrush."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for semrush.com:

Current Score
79
Projected Score
86
Improvement
+7 pts
Add WebSite schema +4 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →