si.com 50 D
🛡️ SEO 49 🤖 GEO 58 ⚡ Perf 22 🏗️ Arch 70

si.com — Global SEODiff Score 50/100

si.com
📊

The AI-Readiness profile for si.com is strong: an ACRI of 66/100 places it ahead of 57% of domains in the index. Compared to other infrastructure sites (avg score: 57), si.com performs above the benchmark, suggesting strong competitive positioning in AI search. A ghost ratio of 30% indicates a mixed rendering strategy where core content loads server-side but interactive sections rely on JavaScript. Heavy markup overhead (50.0× bloat) forces AI systems to wade through excess code before finding useful information. The presence of 99 structured data blocks ensures search engines and AI agents can accurately classify and extract entities from the page. All major AI bot user-agents (GPTBot, ClaudeBot, CCBot, Google-Extended) are permitted by robots.txt, ensuring broad AI crawler access.

50
D — Global SEODiff Score
Comprehensive search visibility assessment
Below average — Performance (22) has the most room for improvement.
🎯 Top Fix: Reduce token bloat (142×) → +5–10 pts
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 16 snapshots
Mar 7 Mar 21
🔔 Recent AI Indexing Activity
🔄 Mar 21 Content change detected
🔄 Mar 20 Content change detected
🔄 Mar 20 Content change detected
📉 Mar 19 ACRI -5 (58→53)
📈 Mar 19 ACRI +5 (53→58)
Does your site score higher than si.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)49 × 0.25 = 12.2
🤖 AI Readiness / GEO (40% weight)58 × 0.40 = 23.2
⚡ Performance (20% weight)22 × 0.20 = 4.4
🏗️ Architecture & Trust (15% weight)70 × 0.15 = 10.5
Weighted sum = 12.2 + 23.2 + 4.4 + 10.5
Global SEODiff Score = 50 (D)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
84
Rendering
avg 93
34
Structure
avg 35
20
Schema
avg 9
55
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.3%
Rank #2961
+43 pts
Gap
AI (ACRI)
Top 43%
Score 66/100

si.com punches above its weight in AI — AI visibility exceeds Google ranking. This is a competitive moat worth protecting. ACRI measures technical crawler readiness. Read the methodology →

Why si.com ranks here

Tech stackExpress
RenderingHybrid
Schema coverage99 blocks
Token bloat50×+

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

49/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

18 chars
Too short

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

175 chars
Too long

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✗ Exactly 1 <h1> tag — found 0
  • ✓ Has <h2> headings — found 17
  • ✗ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://www.si.com/
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en-US
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Sports Illustrated
  • ✓ og:description — Sports Illustrated, SI.com provides sports news, expert analysis, highlights, stats and scores for the NFL, NBA, MLB, NHL, college football, soccer, fantasy, gambling and more
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

58/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
si.com
53
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

👻
Shadow Content Detected: 30% of your page token budget is in non-rendered regions (JavaScript-dependent content that AI crawlers may not process). Combined with 142.5x token bloat, AI models are using most of their context window on noise instead of your real content. This dramatically increases hallucination probability — models fill the gap with made-up facts.
Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 30%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type Hybrid

📊 Structure & Information Density Docs

Structure Grade 34/100 — Low
Structured Elements 77 elements (77 lists, 0 rows, 0 headers)
Total Words2258
Raw Density3.4%
💡Low structure score (34/100). Your content appears as a wall of text with few structured HTML elements. You have 77 list items, 0 table rows, 0 table headers. Convert features into <ul> lists and data into <table> elements to help AI models extract structured information.

🏷️ Schema Health Docs

Organization Schema ❌ Missing
Product / Service Schema ⚠️ Not Found
Total Schema Blocks99 blocks

Schema Coverage Map

3/7 schema types detected
❌ Organization
❌ Product/Service
✅ Breadcrumb
❌ FAQ
✅ Article
✅ WebSite
💡Organization schema missing. AI models cannot identify your brand entity. Without it, your brand won't appear in Knowledge Panels or be associated with your content.
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.

📐 AI Efficiency Metrics Docs

37
AI Extractability
High
Crawl Cost
None
Blocklist Risk
Extractability37/100 — AI models can barely extract answers from this page
Crawl CostHigh (100/100) — expensive for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

1%
🗑️ 99%
Useful Content (13.0 KB)Bloat (1833.4 KB)
Token Bloat Ratio50×+ — Bloated

Multimodal Readiness

Visual Context24% Optimized for Vision
Image Alt Coverage25 / 104 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set
💡Your HTML is 1846.4 KB, but only 13.0 KB is text. 1% useful / 99% bloat. AI crawlers have limited context windows (e.g. 128k tokens). This level of bloat (50×+) risks context-window truncation by ChatGPT, Claude, and Gemini. Reduce inline scripts, CSS, hydration payloads, and tracking code.
💡Only 24% of images have alt text. Add descriptive alt attributes so multimodal AI (ChatGPT Vision) can understand your images.

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 99.3% · SNR: 0.01 · Signal: 3317 / Noise: 469361 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of si.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Sports Illustrated Magazine continues to deliver high-quality sports journalism and content across print and digital platforms.
Target Audience
Sports fans, print subscribers, digital readers, SI Kids readers, SI Swimsuit fans, and FanNation users.
Pricing Model
Print subscription, digital subscription, and potentially bundled offerings (not explicitly stated).
🏆 Competitive Moat
Maintaining a strong brand reputation and delivering consistently high-quality sports content across multiple platforms.
📊 Content Depth
5/10
⚡ Key Pain Points
• Lack of explicit pricing information
• Limited details on digital subscription options
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

FrameworkExpress
AI-Readiness Score55/100
ServerCloudFront
CDNcloudfront
HTTP Status200
Load Time2145 ms
Raw HTML Size1846.4 KB
Visible Text Size13.0 KB

Performance & Speed

22/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

2145 ms
Slow — bots may time out or deprioritise

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

2988
DOM nodes
1846 KB
HTML payload
Heavy page — consider reducing DOM complexity

🗄️ Cache & CDN

  • ✓ Cache-Control header → max-age=60, stale-if-error=2592000, stale-while-revalidate=600
  • ✗ CDN cache status
  • ✓ CDN detected → cloudfront

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

70/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✓ Sitemap declared in robots.txt → https://www.si.com/news-sitemap.xml
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

269
internal links
14
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✗ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en-US
  • ✓ Meta viewport for mobile
  • ✗ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 53/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for si.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/si.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=si.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1010 pages · Deep-10

Homepage ACRI
53
Single-page score
-24
Severe hidden bloat
Δ delta
Site-Wide ACRI
30
Avg across 1010 pages · Range 0–65
🔍
Hidden Bloat Detected

Homepage scores 53, but internal pages average only 30 — a -24-point gap. Blogs, docs, and legacy content are dragging down AI readability site-wide.

Topical Cohesion
2%
Topical Drift
TF-IDF cosine similarity
Total Words
14275
Avg Bloat
5549.3×
Page Type ACRI Token Bloat Words Status
https://si.com/faq
Frequently Asked Questions
support 65 101.8× 504
https://www.si.com/college/college-basketball/team
NCAAB team
about 60 114.6× 1026
https://www.si.com/cfl/team/bc-lions
More Stories
about 40 344.5× 169
https://www.si.com/college/college-basketball/team/new-orleans-privateers/schedule
New Orleans Privateers Schedule - Sports Illustrated
about 30 6895.0× 8
https://www.si.com/college/college-basketball/team/niagara-purple-eagles
Niagara Purple Eagles News - Sports Illustrated
about 30 3015.2× 20
https://www.si.com/college/college-basketball/team/niagara-purple-eagles/roster
Niagara Purple Eagles Roster - Sports Illustrated
about 30 6893.8× 8
https://www.si.com/college/college-basketball/team/niagara-purple-eagles/schedule
Niagara Purple Eagles Schedule - Sports Illustrated
about 30 6894.4× 8
https://www.si.com/college/college-basketball/team/niagara-purple-eagles/stats
Niagara Purple Eagles Stats - Sports Illustrated
about 30 3946.9× 14
https://www.si.com/college/college-basketball/team/nicholls-colonels/roster
Nicholls Colonels Roster - Sports Illustrated
about 30 8021.4× 7
https://www.si.com/college/college-basketball/team/nicholls-colonels/schedule
Nicholls Colonels Schedule - Sports Illustrated
about 30 8022.1× 7
https://www.si.com/college/college-basketball/team/nicholls-colonels/stats
Nicholls Colonels Stats - Sports Illustrated
about 30 4327.4× 13
https://www.si.com/college/college-basketball/team/njit-highlanders
NJIT Highlanders News - Sports Illustrated
about 30 3786.0× 19
https://www.si.com/college/college-basketball/team/njit-highlanders/roster
NJIT Highlanders Roster - Sports Illustrated
about 30 7875.3× 7
https://www.si.com/college/college-basketball/team/njit-highlanders/stats
NJIT Highlanders Stats - Sports Illustrated
about 30 4248.8× 13
https://www.si.com/college/college-basketball/team/norfolk-state-spartans/roster
Norfolk State Spartans Roster - Sports Illustrated
about 30 7021.7× 8
https://www.si.com/college/college-basketball/team/norfolk-state-spartans/schedule
Norfolk State Spartans Schedule - Sports Illustrated
about 30 7022.3× 8
https://www.si.com/college/college-basketball/team/norfolk-state-spartans/stats
Norfolk State Spartans Stats - Sports Illustrated
about 30 4020.0× 14
https://www.si.com/college/college-basketball/team/north-alabama-lions
North Alabama Lions News - Sports Illustrated
about 30 3660.2× 20
https://www.si.com/college/college-basketball/team/north-alabama-lions/roster
North Alabama Lions Roster - Sports Illustrated
about 30 7020.0× 8
https://www.si.com/college/college-basketball/team/north-alabama-lions/schedule
North Alabama Lions Schedule - Sports Illustrated
about 30 7020.6× 8
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/college/ 498 30 1% 5757.3× Bot Blocked
/faq/ 1 65 1% 101.8× Bot Blocked
/cfl/ 1 40 1% 344.5× Bot Blocked
🔗
Outbound External Citations
0 unique external domains cited across 1010 pages
amazon.com ×997
swimsuit.si.com ×997
subscribe.si.com ×997
minutemedia.com ×997
sitickets.com ×997
sportsillustratedresorts.com ×997
twitter.com ×1
hockey.sportsillustratedprospects.com ×1
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/si.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to si.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
si.com (this site) 53 66 Express 142.5× 99
caseluggage.com 78 85 Express 5.1× 2 Compare →
lubera.com 78 80 Express 1.7× 0 Compare →
printstop.co.in 78 89 Express 4.0× 3 Compare →
legoland.jp 78 83 Custom / Proprietary 3.5× 13 Compare →
briiv.co.uk 78 88 Shopify 7.4× 4 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite si.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

F 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

65
Homepage ACRI
30
Inner Avg ACRI
+35
ACRI Delta
70%
Homepage Ghost
70%
Inner Avg Ghost
100
Drift Score [?]
Worst Inner Pages
30 70% about https://www.si.com/college/college-basketball/team/lehigh-mountain-hawks
30 70% about https://www.si.com/college/college-basketball/team/kansas-state-wildcats/roster
30 70% about https://www.si.com/college/college-basketball/team/new-mexico-lobos/schedule
🛡️

E-E-A-T Trust Signals

D 25/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Named leadership: Rituraj Halder, DJ Burton, Michael Cavallo
🔗

Citation Profile

17 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

101
Total Links
17
Unique Domains
6.7
Avg/Page
17%
Diversity
amazon.com sitickets.com swimsuit.si.com sportsillustratedresorts.com subscribe.si.com minutemedia.com orderprint.si.com lifestyle.si.com hockey.sportsillustratedprospects.com reddit.com
🏘️ Outbound Neighborhood Trust Avg Trust: 10.1

AI trust scores for the domains si.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to si.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add Organization JSON-LD
High Impact ⏱ 5 min
AI models cannot identify your brand entity without Organization schema. This is the #1 fix for AI visibility.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Si",
  "url": "https://si.com",
  "logo": "https://images2.minutemediacdn.com/image/upload/v1713365891/shape/cover/sport/SI-f87ae31620c381274a85426b5c4f1341.ico",
  "sameAs": []
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 0% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Si?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Si does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Si work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Si."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for si.com:

Current Score
66
Projected Score
80
Improvement
+14 pts
Add Organization schema +6 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →