surfshark.com 68 C
🛡️ SEO 58 🤖 GEO 72 ⚡ Perf 65 🏗️ Arch 79

surfshark.com — Global SEODiff Score 68/100

surfshark.com
📊

With a solid 78/100 ACRI, surfshark.com is well-positioned for AI search — better than 88% of sites in the Radar. Compared to other infrastructure sites (avg score: 57), surfshark.com performs above the benchmark, suggesting strong competitive positioning in AI search. The low ghost ratio (5%) confirms that what crawlers see matches what users see — a hallmark of strong SSR implementation. A 18.2× token bloat ratio means crawlers must process significantly more tokens to reach the actual content — a drag on extraction efficiency. Only 1 schema block is present — adding Organization, WebSite, and Breadcrumb schemas would significantly improve structured data coverage. The site maintains an open-door policy for AI crawlers — GPTBot, ClaudeBot, and other major agents are all allowed.

68
C — Global SEODiff Score
Comprehensive search visibility assessment
Strong foundations, but Traditional SEO (58) is your bottleneck.
🎯 Top Fix: Monitor weekly to catch regressions early
🔬 Automated SEODiff Assessment · Snapshot: Mar 21, 2026 · 📋 API
📈 ACRI Trend 30 snapshots
Feb 22 Mar 21
🔔 Recent AI Indexing Activity
No recent changes detected by adaptive crawler.
Does your site score higher than surfshark.com?
Run the same 40-signal audit on your own domain — free, instant results.
Scan Your Site Free →
🧮 Score Transparency — How is this calculated?
🛡️ Traditional SEO (25% weight)58 × 0.25 = 14.5
🤖 AI Readiness / GEO (40% weight)72 × 0.40 = 28.8
⚡ Performance (20% weight)65 × 0.20 = 13.0
🏗️ Architecture & Trust (15% weight)79 × 0.15 = 11.8
Weighted sum = 14.5 + 28.8 + 13.0 + 11.8
Global SEODiff Score = 68 (C)
📊 ACRI Sub-Scores (AI Readiness Detail)
100
Bot Access
avg 92
99
Rendering
avg 93
50
Structure
avg 35
42
Schema
avg 9
70
Tech Stack
avg 63
🔀
Visibility Delta: Google vs AI
Google (Tranco)
Top 0.6%
Rank #5711
+12 pts
Gap
AI (ACRI)
Top 12%
Score 78/100

surfshark.com shows stronger AI visibility than traditional SEO ranking. Great AI foundation to build on. ACRI measures technical crawler readiness. Read the methodology →

Why surfshark.com ranks here

Tech stackNext.js
RenderingSSR
Schema coverage1 blocks
Token bloat18.2×

Fastest improvements

  • Reduce token bloat (navigation/footer/code) so agents reach your main content faster (see Token Bloat).
  • Create an llms.txt file so AI crawlers can discover your content structure without heavy crawling. Generate llms.txt →
  • Run a full entropy audit to find which DOM regions waste the most tokens. Run Entropy Audit →
🧪

JavaScript Rendering Check

We check what AI crawlers miss when they skip JavaScript execution.

Running headless browser to simulate AI extraction…
🛡️

Traditional SEO

58/100 25 % of Global Score 🟢 High Confidence

📝 Title Tag

63 chars
Too long

Optimal range: 30–60 characters for SERP display.

📋 Meta Description

158 chars
Good length

Optimal range: 120–160 characters for snippet control.

🔤 Heading Hierarchy

  • ✓ Exactly 1 <h1> tag — found 1
  • ✓ Has <h2> headings — found 3
  • ✓ <h2> not before <h1>

🔍 Indexability

  • ✓ Canonical tag present → https://surfshark.com
  • ✓ No noindex directive
  • ✓ Meta viewport set
  • ✓ HTML lang attribute → en
  • ✅ Hreflang tags
  • ✓ Googlebot allowed by robots.txt

🌐 Social / OpenGraph

  • ✓ og:title — Surfshark VPN & all-in-one cybersecurity suites - Official Site
  • ✓ og:description — Surfshark VPN – secure your data ● Unlimited devices ● 24/7 support ● 4500+ servers in 100+ countries ● No-logs policy ● RAM-only servers, & more.
  • ✓ og:image — preview
  • ✓ twitter:card — summary_large_image
📐 How the SEO Pillar score is calculated

SEO Pillar = Title (20 pts) + Meta Desc (20 pts) + Heading Hierarchy (20 pts) + Indexability (20 pts) + Social/OG (20 pts)

Each sub-score is derived from the checks above. Canonical tag, lang attribute, og:image, and a single H1 are the highest-impact items.

🤖

AI Readiness / GEO

72/100 40 % of Global Score 🟢 High Confidence

This pillar aggregates citation share, hallucination risk, bot access, schema health, and content extractability. The individual diagnostic sections below contribute to this score.

🔗

Citation Alternatives

Research
💡
Insight: In the infrastructure sector, safely.co.jp (ACRI: 90) currently has stronger AI extractability. AI models tend to prefer sources with higher semantic structure and schema coverage. Domains with ACRI < 40 see 3.5× more hallucinations. Read the research →
surfshark.com
57
Your ACRI Score
90
Industry Peer ACRI
AI models prioritize pages with strong semantic structure and schema coverage. safely.co.jp has schema coverage of 3 blocks and uses WordPress. Improve your score by implementing the remediation patches below.
📊 Side-by-Side Comparison →
🚨

Hallucination Risk

Research

Is AI lying about your brand? This panel measures how likely LLMs are to hallucinate facts when extracting information from your page.

Analyzing hallucination risk…

🤖 Bot Access Matrix

GPTBot (OpenAI)
Allowed
ClaudeBot (Anthropic)
Allowed
CCBot (Common Crawl)
Allowed
Google-Extended
Allowed
Googlebot
Allowed

👻 Rendering (Ghost Ratio) Docs

Ghost Ratio 5%
0% — Safe 50% 100% — Risk
Status Server-Side Rendered (Safe)
Rendering Type SSR

📊 Structure & Information Density Docs

Structure Grade 50/100 — Fair
Structured Elements 79 elements (79 lists, 0 rows, 0 headers)
Total Words1042
Raw Density7.6%

🏷️ Schema Health Docs

Organization Schema ✅ Present
Product / Service Schema ⚠️ Not Found
Total Schema Blocks1 block(s) — Basic (low value for AI)

Schema Coverage Map

1/7 schema types detected
✅ Organization
❌ Product/Service
❌ Breadcrumb
❌ FAQ
❌ Article
❌ WebSite
💡Product / Service schema missing. AI models don't know this is a SaaS product. Add Product or SoftwareApplication schema so AI understands what you offer and can surface pricing/features.
💡BreadcrumbList schema missing. AI cannot understand your site hierarchy or how pages relate to each other.
💡FAQ schema missing. Adding FAQPage schema lets AI models directly extract Q&A pairs for Featured Snippets and chatbot answers.
💡WebSite schema missing. Add WebSite + SearchAction so Google can generate a Sitelinks Search Box for your brand in AI results.

📐 AI Efficiency Metrics Docs

56
AI Extractability
Medium
Crawl Cost
None
Blocklist Risk
Extractability56/100 — AI models can partially extract answers from this page
Crawl CostMedium (40/100) — moderate for AI crawlers to process
Blocklist RiskNone — 0 of 5 AI crawlers blocked

Token Bloat Research

5%
🗑️ 95%
Useful Content (6.6 KB)Bloat (113.3 KB)
Token Bloat Ratio18.2× — Heavy

Multimodal Readiness

Visual Context95% Optimized for Vision
Image Alt Coverage35 / 37 images have alt text

TDM Rights

TDM-Reservation HeaderNot set
X-Robots-Tag: noaiNot set

🔥 Structural Entropy Check Research

0 Entropy
Poor Token Bloat: High
Noise Ratio: 94.5% · SNR: 0.06 · Signal: 1682 / Noise: 29007 tokens

🔬 AI-Crawler Simulation

See your website the way AI crawlers do. CSS stripped, structure labeled, content chunked.

🌐
This is what humans see — styled, branded, visual.
Toggle to "AI Agent View" to see what GPTBot, ClaudeBot, and other AI crawlers actually extract from this page.
🤖

AI Answer Preview

NEW

See how AI models summarize your site. Left: your actual content. Right: what the LLM extracts and says about you.

Simulating AI extraction…
🧠

The LLM Interpretation

AI-VERIFIED

SEODiff AI analyzed the extracted content of surfshark.com and produced this structured business intelligence. Fields marked SEMANTIC VOID indicate information the AI could not find — a critical gap in your site’s machine-readability.

Core Offering
Surfshark and IPVanish are two leading VPN providers, offering comprehensive security and privacy solutions for users seeking to protect their
Target Audience
Tech-savvy individuals, remote workers, cybersecurity enthusiasts, and families seeking online privacy and security.
Pricing Model
Subscription-based, with monthly and annual plans. Prices vary, with Surfshark offering more competitive long-term rates and IPVanish providing a cheaper monthly option.
🔗 Integration Partners
PayPal
🏆 Competitive Moat
Surfshark’s competitive advantage lies in its affordability, particularly for long-term subscriptions, and its unique features like RAM-only servers and a leak protection tool. IPVanish distinguishes itself with a larger server network and a cloud storage option.
📊 Content Depth
7/10
🔄 Programmatic SEO Signals
Comparison pageFeature comparison table
⚡ Key Pain Points
• Lack of detailed documentation for Linux users
• Limited SEO optimization of individual feature pages
Analyzed by SEODiff AI · 2026-02-28

🔧 Tech Stack

FrameworkNext.js
AI-Readiness Score70/100
Servercloudflare
CDNcloudflare
HTTP Status200
Load Time584 ms
Raw HTML Size119.9 KB
Visible Text Size6.6 KB

Performance & Speed

65/100 20 % of Global Score 🟢 High Confidence

⏱️ Time to First Byte

584 ms
Acceptable — room for improvement

Google considers <200 ms "good". AI crawlers may have even shorter timeouts.

📦 Page Weight

847
DOM nodes
120 KB
HTML payload
Moderate weight — acceptable for most scenarios

🗄️ Cache & CDN

  • ✓ Cache-Control header → private, no-cache, no-store, max-age=0, must-revalidate
  • ✓ CDN cache status → HIT
  • ✓ CDN detected → cloudflare

🔬 Tracker Tax

0
tracker scripts
0
third-party domains
0.0%
token overhead
Minimal tracker load — clean signal for bots
📐 How the Performance Pillar score is calculated

Perf Pillar = TTFB (35 pts) + Page Weight (25 pts) + Cache/CDN (20 pts) + Tracker Tax (20 pts)

TTFB <200 ms = full marks. DOM >3000 or payload >300 KB incurs heavy penalties. Tracker scripts beyond 5 reduce score.

🏗️

Architecture & Trust

79/100 15 % of Global Score 🟢 High Confidence

🗺️ Sitemap & Robots

  • ✗ Sitemap declared in robots.txt
  • ✓ Googlebot allowed
  • ✓ GPTBot allowed
  • ✓ ClaudeBot allowed

🔗 Linking

76
internal links
11
external links
Good internal linking — helps crawlers discover content

🔒 Security & Trust

  • ✓ HSTS header (Strict-Transport-Security)
  • ✗ Content-Security-Policy header
  • ✓ HTTP status 200 OK (got 200)

♿ Accessibility Signals

  • ✓ HTML lang attribute → en
  • ✓ Meta viewport for mobile
  • ✓ Single H1 for screen readers
📐 How the Architecture Pillar score is calculated

Arch Pillar = Sitemap & Robots (30 pts) + Linking (25 pts) + Security (25 pts) + Accessibility (20 pts)

Having a valid sitemap, allowing AI bots, HSTS, and a good internal link count are the highest-impact items.

🏅 AI-Verified Trust Badge

Your site scores 57/100. Reach 80+ to unlock the green "AI-Verified" badge. Fix the issues below to improve your score.

AI-Verified badge for surfshark.com
Pending Audit — score below 80 threshold
<a href="https://seodiff.io/radar/domains/surfshark.com" rel="noopener"><img src="https://seodiff.io/api/v1/badge?domain=surfshark.com" alt="AI-Verified by SEODiff" width="280" height="52"></a>

💡 Paste in your site footer, GitHub README, or email signature. Badge updates automatically as your score changes.

� Deep Crawl Analysis 1008 pages · Deep-10

Homepage ACRI
57
Single-page score
+12
Subpages outperform homepage
Δ delta
Site-Wide ACRI
69
Avg across 1008 pages · Range 0–90
Topical Cohesion
8%
Topical Drift
TF-IDF cosine similarity
Total Words
2277232
Avg Bloat
32.9×
RAG Fractures [?]
1001
⚠️
1001 RAG-Chunking Fractures Detected

Poorly formatted tables or pricing grids on 1001 pages will be split incorrectly during RAG chunking, causing AI models to hallucinate prices and features.

Page Type ACRI Token Bloat Words Status
https://surfshark.com/fr/blog/surfshark-vs-ipvanish
Surfshark vs IPVanish : lequel choisir ? - Surfshark
pricing 90 9.7× 7430 ⚠️ RAG Fracture
https://surfshark.com/fr/blog/pros-et-contras-neutralite-du-net
Neutralité du réseau : avantages et inconvénients - Surfshark
blog 80 15.4× 4006 ⚠️ RAG Fracture
https://surfshark.com/it/blog/truffa-telegram
20 truffe su Telegram e come proteggersi - Surfshark
pricing 80 14.8× 4187 ⚠️ RAG Fracture
https://surfshark.com/fr/blog/arnaques-telegram
20 escroqueries courantes sur Telegram et comment les éviter
pricing 80 14.1× 4481 ⚠️ RAG Fracture
https://surfshark.com/nl/blog/wordt-mijn-telefoon-bespioneerd
Wordt mijn telefoon bespioneerd? Zestien aanwijzingen - Surfshark
pricing 80 13.2× 4906 ⚠️ RAG Fracture
https://surfshark.com/fr/blog/blocage-rfid
Blocage RFID : L'essentiel à savoir sur cette protection
pricing 80 14.3× 4786 ⚠️ RAG Fracture
https://surfshark.com/fr/blog/quest-ce-quun-telephone-jetable
Téléphones jetables : quand en utiliser un en 2026 ? - Surfshark
pricing 80 15.8× 4002 ⚠️ RAG Fracture
https://surfshark.com/fr/blog/bloquer-les-pop-up
Bloquer les pubs sur Android, iPhone et navigateurs
blog 80 13.4× 5463 ⚠️ RAG Fracture
https://surfshark.com/de/blog/was-ist-ransomware
Ransomware: Bedeutung, Funktionsweise, Schutz - Surfshark
pricing 80 15.6× 3998 ⚠️ RAG Fracture
https://surfshark.com/de/blog/was-ist-ip-spoofing
IP Spoofing: Wie es funktioniert und weshalb es gefährlich ist
pricing 80 17.7× 3477 ⚠️ RAG Fracture
https://surfshark.com/de/blog/wird-mein-handy-ausspioniert
Wird mein Handy ausspioniert? – 16 Anzeichen - Surfshark
pricing 80 14.1× 4622 ⚠️ RAG Fracture
https://surfshark.com/pt-br/blog/como-saber-se-tem-alguem-espionando-meu-celular
16 sinais de que alguém está espionando seu celular — Surfshark
blog 80 13.5× 4813 ⚠️ RAG Fracture
https://surfshark.com/es/blog/que-es-un-malware
Malware: qué es, tipos y cómo protegerse - Surfshark
pricing 80 13.6× 4668 ⚠️ RAG Fracture
https://surfshark.com/blog/surfshark-vs-ipvanish
Surfshark vs. IPVanish: which one to choose? - Surfshark
pricing 80 12.2× 5912 ⚠️ RAG Fracture
https://surfshark.com/it/blog/come-vedere-se-il-telefono-e-sotto-controllo
16 segnali che qualcuno ti spia sul telefono - Surfshark
pricing 80 12.6× 5142 ⚠️ RAG Fracture
https://surfshark.com/fr/blog/comment-savoir-si-mon-telephone-est-espionne
16 signes que votre téléphone est espionné - Surfshark
pricing 80 12.2× 5441 ⚠️ RAG Fracture
https://surfshark.com/it/blog/surfshark-vs-cyberghost
Surfshark vs. CyberGhost: una guida comparativa - Surfshark
blog 80 13.7× 6140 ⚠️ RAG Fracture
https://surfshark.com/es/blog/como-saber-si-me-espian-el-movil
¿Cómo saber si alguien me espía el móvil? - Surfshark
pricing 80 12.3× 5335 ⚠️ RAG Fracture
https://surfshark.com/fr/blog/risques-confidentialite-navigateur-mobile
7 internautes sur 10 utilisent ce navigateur gourmand en données
pricing 80 14.3× 4379 ⚠️ RAG Fracture
https://surfshark.com/es/blog/bloquear-ventanas-emergentes
Cómo parar anuncios emergentes en el móvil y en el ordenador
blog 80 13.7× 5293 ⚠️ RAG Fracture
Showing 20 of 100 pages. Unlock full subpage table →
📂
Health by Sub-Directory
Average ACRI and top issues aggregated by URL path prefix
Path Pages Avg ACRI Ghost % Bloat Top Issue
/blog/ 127 72 0% 25.0× High JS Bloat
/de/ 83 73 0% 24.0× High JS Bloat
/fr/ 71 74 0% 20.8× High JS Bloat
/es/ 58 74 0% 21.5× High JS Bloat
/it/ 50 74 0% 20.1× High JS Bloat
/pt-br/ 44 74 0% 20.5× High JS Bloat
/nl/ 27 73 0% 22.1× High JS Bloat
/pl/ 15 72 0% 24.2× High JS Bloat
/ru/ 9 72 0% 34.4× High JS Bloat
/ko/ 8 72 0% 27.3× High JS Bloat
/uk/ 6 72 0% 39.6× High JS Bloat
/zh/ 2 72 0% 80.4× High JS Bloat
🔗
Outbound External Citations
0 unique external domains cited across 1008 pages
blog.naver.com ×1001
threads.net ×1001
my.surfshark.com ×1001
tiktok.com ×1001
reddit.com ×1001
support.surfshark.com ×1001
instagram.com ×1001
youtube.com ×1001
🔄 Re-Crawl & Update 📡 Track this Domain

Scores update automatically each month. Create a free account for on-demand re-crawls (3/month free).

🔌 API Access

Pull this data programmatically. All sub-page metrics are available via our public API.

curl https://seodiff.io/api/v1/deep10/domain/surfshark.com

Get your free API key — 100 requests/month included.

🔗 Similar infrastructure Sites

Domains with a similar tech stack, industry, and AI readiness profile to surfshark.com. Compare side-by-side.

Domain ACRI AI Score Tech Stack Token Bloat Schema
surfshark.com (this site) 57 78 Next.js 18.2× 1
voltas.com 82 88 Next.js 2.8× 1 Compare →
brownells.com 82 88 Next.js 3.2× 3 Compare →
monsterscooterparts.com 82 94 Next.js 2.9× 3 Compare →
arekkusu-store.com 82 86 Next.js 3.4× 5 Compare →
sehgalmotors.pk 82 87 Next.js 3.3× 5 Compare →
Compare All 5 Similar Sites →

📊 Semantic Share of Voice

How often would an AI cite surfshark.com when users ask about topics in this domain's niche? We run entity queries through our 188k-page search index and measure citation probability.

Analyzing citation landscape…

🎭

Bait & Switch Delta

C 15 PAGES

Compares your homepage rendering quality with inner pages. A high drift score means AI crawlers see a polished homepage but degraded inner content — the "bait & switch" that erodes trust.

61
Homepage ACRI
58
Inner Avg ACRI
+3
ACRI Delta
60%
Homepage Ghost
36%
Inner Avg Ghost
27
Drift Score [?]
Worst Inner Pages
59 40% blog https://surfshark.com/zh-hk/blog/surfshark-launches-100gbps-servers
59 40% blog https://surfshark.com/zh/blog/surfshark-launches-100gbps-servers
54 40% blog https://surfshark.com/zh-tw/blog/surfshark-antivirus-certification
🛡️

E-E-A-T Trust Signals

F 10/100

Trust indicators extracted from surface pages. These signals help AI systems verify your site's Experience, Expertise, Authoritativeness, and Trustworthiness.

Physical Address
Phone Number
Email Contact
About Page
Contact Page
Privacy Policy
Terms of Service
Named Leadership
Named leadership: Surfshark, Vytautas Kaziukonis, Surfshark
🔗

Citation Profile

14 DOMAINS

Outbound citation patterns across surface-crawled pages. Sites that cite diverse, authoritative sources signal higher E-E-A-T to AI systems.

181
Total Links
14
Unique Domains
12.1
Avg/Page
8%
Diversity
support.surfshark.com my.surfshark.com facebook.com tiktok.com youtube.com blog.naver.com threads.net instagram.com reddit.com go.saily.site
🏘️ Outbound Neighborhood Trust Avg Trust: 45.0

AI trust scores for the domains surfshark.com links to. Citing high-trust sources lifts your own credibility signal.

🩹

Remediation Patches

COPY-PASTE

Auto-generated code fixes tailored to surfshark.com. Copy and paste these into your codebase to improve AI visibility. These patches are mathematically proven to increase extraction accuracy →

Add WebSite + SearchAction JSON-LD
High Impact ⏱ 5 min
Enables the Sitelinks Search Box in Google and allows AI to understand your site structure.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Surfshark",
  "url": "https://surfshark.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://surfshark.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>
Reduce Token Bloat
Medium Impact ⏱ 1–2 hrs
Only 5% of your HTML is useful content. AI crawlers waste context window tokens on bloat.
html
<!-- Move inline CSS to external stylesheets -->
<link rel="stylesheet" href="/css/main.css">

<!-- Move inline scripts to external files with defer -->
<script src="/js/app.js" defer></script>

<!-- Remove duplicate navigation blocks -->
<!-- Keep only ONE <nav> in the <header> -->

<!-- Ensure <main> wraps your primary content -->
<main>
  <!-- Your content here — this is what AI sees first -->
</main>
Add FAQ Schema
Medium Impact ⏱ 10 min
FAQ schema lets AI models directly extract Q&A pairs. This is the easiest way to get featured in AI responses.
html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Surfshark?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Add your answer here — describe what Surfshark does in 1-2 sentences."
      }
    },
    {
      "@type": "Question",
      "name": "How does Surfshark work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Explain the key features and how users interact with Surfshark."
      }
    }
  ]
}
</script>
📈

Projected Impact

ROI EST.

If you apply the patches above, here's the estimated improvement for surfshark.com:

Current Score
78
Projected Score
90
Improvement
+12 pts
Add WebSite schema +4 pts
Reduce token bloat +5 pts
Add FAQ schema +3 pts

*Estimates based on SEODiff's scoring model. Actual results depend on implementation quality.

📋 Data Export

Download scores and metadata for audits, client reports, or CI/CD pipelines. Exports contain computed metrics only (no copyrighted content).

All data is generated automatically and updated with each crawl. JSON exports contain scores and metadata only (no copyrighted content).

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🧭 Self-Diffing (Private Layer)

For owned domains, combine this world snapshot with private drift + regression history.
Template Drift
Track in My Site
Drift → Traffic Impact
In development coming soon
Regression Incidents
Track in My Site
Internal Linking
Deep Audit graph
Semantic Structure
GEO view in Deep Audit
Content Quality
Thin/duplicate tracking

🕒 History

Score over timeAvailable in My Site history
Drift eventsTemplate timeline + incidents
Drift → Revenue AttributionComing soon
Schema/rendering/extractability changesTracked per scan in project history
🔍 Found indexing issues?
Run a free deep audit to diagnose crawled-not-indexed, soft 404s, redirect errors, and more.
Free Deep Audit → GSC Error Guide →