AI Visibility Gap Identified

tinkoff.ru ranks well in traditional search but shows low AI extractability. Here's the analysis — and practical steps to improve.

tinkoff.ru

Grade F

express

cardpay.com

Grade A

wordpress

Assessment: AI Visibility Gap

tinkoff.ru and cardpay.com serve similar markets. Improving machine-readability (current ACRI: 13) could close the 1566× token bloat gap.

Risk Factor: 1566x Token Bloat + JS Rendering Gap

📊 Evidence Dashboard

Evidence Score

81/100

Composite (retrieval 50% + hallucination 30% + bloat 10% + rank 10%)

Retrieval Mismatch

100%

3/3 queries returned a competitor instead

Hallucination Rate

62%

3/8 fields extracted correctly

Token Bloat

1566x

HTML tokens per useful content token

🔍 Shadow RAG Probe Results

Each query was run against our FAISS-indexed corpus of 100,000+ domains. The table shows who the retrieval pipeline cited as the top answer.

Query	Type	Top Retrieved	ACRI	Result
What is Т-Банк?	entity	cardpay.com	82	⚠ Mismatch
What features does Т-Банк offer?	product	cardpay.com	82	⚠ Mismatch
best payment processing for enterprise	comparison	cardpay.com	82	⚠ Mismatch

🔧 Remediation Checklist for tinkoff.ru

Prioritized technical fixes to reclaim AI citation share. Total estimated effort: 1–3 engineering sprints.

1

Reduce 1566x token bloat to under 3x

Your page sends 1566 tokens of HTML for every token of useful content. AI crawlers waste context window on navigation, scripts, and boilerplate. Serve a clean semantic layer.

Impact: critical
```

<link rel="alternate" type="application/ld+json" href="/structured-data.json">

```

Add comprehensive JSON-LD structured data

Only 1 schema types detected. Add Organization, Product/Service, FAQ, and Breadcrumb schemas to give AI extractors ground truth.

Impact: high

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "tinkoff.ru",
  "url": "https://tinkoff.ru",
  "description": "..."
}
</script>

3

Improve semantic HTML structure

Low information density. Use proper headings (H1-H3), ordered lists, definition lists, and table markup so AI can parse your content hierarchically.

Impact: medium

Is your domain at risk?

Run a free AI Visibility scan to check your ACRI score, token bloat, and hallucination risk.

View Full Domain Report →